SocialTract, a blogging/social media service specifically designed for HVACR contractors, has published an e-book called “How to Create and Grow Your HVACR Business through Blogging.”

The e-book is free on their website. You can get it here.

Joe Pulizzi, CEO of SocialTract, shared what HVACR contractors will learn from the e-book:

In this eBook, you’ll learn:

• What a blog is and what it can do for your business.
• The three reasons why HVACR contractors need to consider blogging as part of the marketing mix.
• 30 ways blogging can pay off for your business.
• 30 ways to market your blog effectively.

Joe says that HVACR Contractors should consider blogging for their service companies so they can :

Find and sell more customers on annual service and maintenance agreements….Retain current maintenance customers with compelling and consistent content… [and] position your company as the local home comfort leader.

You can find out more about SocialTract and their contractor social media platform on their website www.socialtract.com.

Some businesses grow and other’s stay the same size. Computer service software is one of the keys to growing a service company because it takes the pressure off the owner to be knee deep in the day to day operations and gives him or her a better perspective of the problems and opportunities the company faces.

By having a stronger perspective of how this works, owner are able to use computer service software to automate many of their business functions.

ESC offers powerful mobile solutions for the modern workforce.

Run on Laptops / Netbooks / Tablets – ESC Mobile Client

ESC Mobile Software provides a high performance system to allow your techs in the field to have access to their dispatches and work orders, as well as any information they’ll need to get their jobs done. It is the ultimate performance system for techs in the field. ESC’s powerful mobile software lets your technicians access your customer and inventory information. It also lets them capture customers’ signatures, create invoices, and scan items in and out of inventory via barcode scanning.

Run on Smart Phones / Cell Phones – ESC Mobile Web

ESC’s Mobile Web Client provides the ultimate value system, allowing technicians to access the essential information for their jobs on their cell phones. The mobile web package is device independent and works on most popular cell phone and BlackBerry browsers.

This low-cost mobile solution features real-time dispatching, job details, time tracking, and much more. It provides a simple way for techs to update their job status in real-time while in their field, without having to call into the office.

Dispatches that are logged in the office are sent to the mobile web, where the technician can view all the details of the job, including: Job Description, Customer Information, Contact, Phone, Address, City, State, Zip, and Job Promised Time.

Run From Any Where with an Internet Connection – ESC Web Front Office

ESC’s Web Front Office give you, your technicians, and your customers a powerful array of features.

ESC’s Web Front Office allows users to login to their software and data from anywhere with and internet connection. This portal gives you access to a web-based dispatch board and lets you manage your customers’ information, and create dispatches and service calls. Also, if your technicians use the Web Front Office, they will be able to view their service calls in the field and update their status throughout the day. This can let techs see their dispatches at home so their first stop is at a job site rather than the office.

The Web Front Office can also act as a customer portal where your customers can login to make service requests, view statements, update their account information, or pay their bill. The Web Front Office has PayPal integration so your customers can pay their bills online by credit card. These updates will occur in ESC in real-time, giving you the freshest customer information possible.