Matt Michel, the CEO of the Service Roundtable, has some simple tip for making sure your customers remember doing business with your company.

Some companies work really hard to ensure they are remembered. The employees in these companies are downright creative in their approach. They manage to form a lasting impression that burns the company name into the customer’s consciousness. They generate such an impact that their customers feel compelled to tell their friends and neighbors all about their experience.

These strategies are no secret. Thousands of companies manage to execute them daily.

via 15 Ways To Ensure People Remember You.

You may be surprised how easy it is for you to make a long lasting impression on your customers, and how ready and willing they will be to spread the word about your service.

How many of the tips in Matt’s article is your company guilty of?

Service agreements are a great way to create regular re-occuring revenue streams for your company. But they can be a tough sell.

Your customers need to understand the value of service agreements. When they see how the plan and its benefits will save them time, money, and hassle, your number of service agreements will grow.

via Contracting Business: Establish Value to Boost Service Agreement Sales

Growing and keeping track of these service agreements is key to growth and creating value for your company.

What do you say when asked how many service agreements your company has? Has that number been reviewed? Is it accurate? Is the number of agreements growing, staying the same, or shrinking from year to year? How do you improve the numbers?

Why all these questions? It’s because the heart and soul of a company’s business are service agreements, and growing these agreements leads to growth of the company in service and sales. It’s therefore vital that the value of these agreements be firmly established on a continual basis — both externally and internally.

These service agreements are also what create real value for your company and make it more sell-able. No one is going to buy your list of names when you want to retire. But they may be willing to buy several thousand on-going service agreements.

It looks likes coupon use is up greatly this year. It’s probably because of the recession, and consumers are out to find cheaper ways to get their products

Coupon use is up 27% according to the nation's leading coupon processor, Inmar. Last year was the first year in the last 17 during which coupon redemption increased. Part of the increase may result from marketers' increased use of coupons as a promotional vehicle to drive sales during the downturn.

via Coupons: A Marketing Strategy that Works.

Does your service company use coupons to generate leads or work?

Combining coupons with your direct mail strategy may be a good way to leverage the effects of both.

Some businesses grow and other’s stay the same size. Computer service software is one of the keys to growing a service company because it takes the pressure off the owner to be knee deep in the day to day operations and gives him or her a better perspective of the problems and opportunities the company faces.

By having a stronger perspective of how this works, owner are able to use computer service software to automate many of their business functions.